J'ai la côte.
A brand born from a dream, but designed for those who dare to live their own.
Who work for their dreams. Who fall. Who get back up. Who wear color because it brings joy to their hearts. For those who live between two worlds: the world of love letters and CD players and the one we are still taming.
For those who love vintage, the 70s, and who know that the past and the future are one.
Before it was a brand, it was a family story.
A vibrant family home. Every Wednesday, her mom organized creative workshops for her, her brother, and her sister. They drew. They cut. They sewed. Meanwhile, her dad's music filled the house. You'll understand later that this was no small detail.
That's where it all began.
But between the dream and real life, there were a few little surprises no one had really asked for. Lost prototypes. Production problems. Workshops closed without a word.
In short.
The kind of things that politely ask if you're sure about yourself.
For many, it's a brand. For me, it's a lifelong dream. The dream of a little girl who wanted to dress women.
This collection is yours.
An orange ribbed knit set. 70s. California. Flare pants. Comfortable. Retro. Modern.
Produced in a small Parisian workshop. Designed and made in France.
Every piece has a soul. And now, it's ready to live its own. With you. 🧡